Strategic Communications - The Bernhardt Way -
TEAM LIBRA reflects the vision of the organization’s founder and CEO, 30-year strategic communications and marketing veteran, Mike Bernhardt
Mike Bernhardt
As a strategic communications, marketing and electronic publishing consultant, Mike Bernhardt is uniquely qualified with 30 years of experience helping companies of all sizes and at all stages of corporate growth. He frequently serves as a marketing and business development advisor to organizations throughout the country. In addition to building strategic communications and creative marketing programs for small and mid-size businesses, Bernhardt has also worked directly with dozens of top-level executives on corporate and personal image enhancement, media and analyst relations programs, interview skills and all aspects of public speaking. Mike and his team enjoy the diversity of working with companies at all stages of growth.
“An effective marketing and branding strategy requires you to dive deep.
Prepare, explore, and embrace the unknown.”
In 1994, Bernhardt founded The Bernhardt Agency, Inc. (TBA), a strategic marketing and communications consultancy in Portland, Oregon. For nine years, TBA served an elite roster of clients in high-tech, consumer marketing, hospitality and entertainment. In 2003, TBA was honored by Oregon Business Magazine as the top-ranked small business, and for the third year in a row, the top marketing agency to work for in Oregon, which brought the agency not just statewide attention, but led to growth at both a national and international level.
Mike has worked with executives of Fortune 50 companies, and entrepreneurial owners of ’soon to be known’ startup companies in various technology and non-technology business-to-business markets. Companies of all sizes turn to Mike when they are looking to make their mark in the world.
Bernhardt’s track record includes the following highlights:
· 30-years of direct experience in marketing, promotions, and publicity with a proven track record in branding, business development and audience development
· Responsible for writing more than 2,000 news releases; more than 100 speeches
· Dozens of grand openings, product launches and spectacular events
· Has worked with companies of all sizes to create, plan, and manage motivational meetings; sales kickoff meetings; VIP Events; executive retreats; press tours; and special event and theme parties for groups ranging from 25 to 1,500 attendees.