Do you really need an external marketing, PR, advertising agency?

Many organizations struggle with the differing opinions of leadership when it comes to selecting an external communications / PR agency.

The challenge is real for companies of all sizes — should you build up an enduring staff capability to support your outreach needs, or hire a professional agency to supplement your existing staff capabilities?

We have helped clients make smart, educated decisions regarding agency selections for more than two decades.   We know the agency business models as well as anyone.  It’s in our DNA.

Our roots are in the communications agency and public relations business.  Our team’s expertise in working with and assisting agency selections offers more than 100 years of combined experience.  We’ve worked with start-up operations and Fortune 100 companies and we understand that when it comes to marketing and public relations agencies, one size does not fit all.

We can help you with every aspect of agency selection from screening agencies, conducting and managing the interview process, defining budgets, managing contracts, and helping to manage the integration process with your staff.

A unique value to our clients is our ability to help you select an agency based on what we see as a combination of technical skills, agency values, and personality compatibility.

You can engage with us for a few hours, a few days, a few months or longer term.

We’re here to help.

Team Libra – the Right Team for the Job.