Effective strategic planning is key to the success of any business.

When it comes to communications, the strategic communications plan is foundational to growth, success, and survival.

Growing your business requires multiple, coordinated efforts.  Your marketing and communications strategy is an outgrowth of your business strategy. A successful marketing and communications strategy requires a vision, an execution plan, a compelling value proposition, a credible approach for telling your story, a keen understanding of your target audiences, and an empowered and passionate team to deliver.

Team Libra has the business acumen and strategic communications expertise to guide you along this path.

An organization’s communications strategy must be aligned to the overall business strategy.  All market development and communications efforts should be strategically aligned with achieving the organization’s business goals. These are the first conversations you should have with any advisors to ensure you are on the same page.

As a boutique advisory group, we screen our clients as carefully as they screen us.  We work with a limited number of companies at any given time. We work with companies we believe in–companies we can be passionate about.  When we roll up our sleeves with our clients, we become partners with a shared mission embarking on a mutually rewarding relationship.

We offer a broad portfolio of advisory services including various training workshops, and individual and small-group coaching sessions covering every aspect of what we refer to as the Strategic Communications Whirlwind.

 

  • Coaching and mentoring services
  • Collateral development
  • Employee communications
  • Event strategy and support
  • Market perception audits
  • Marketing communications
  • Media interview skills
  • Message testing
  • Public relations (Strategy and Tactical Execution)
  • Public speaking/presentation skills
  • Staffing and organizational structure
  • Strategic communications planning
  • Website content
  • Writing services

Good planning.  Great teamwork.  Excellent results.

Team Libra – the Right Team for the Job